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Senior Internet Marketing
What you will do:
- Plan and execute display advertising campaigns including GDN, YT, UAC, DV360, Facebook Ads, & any other digital channels.
- Measure and report performance of all display marketing campaigns, and assess against goals(sessions, transactions, revenue, ROAS, new buyers, app installs, CPS, CPO & CPI).
- Identify trends and insights, and optimize spending and performance based on the insights.
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests.
- Instrument conversion points and optimizes user funnels.
- Collaborate with Google and other vendor partners to improve the performances.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
What this role needs:
- Bachelor’s Degree with a plus in Marketing, IT, or any related field.
- Experience minimum 3+ years in related fields
- Strong understanding of Google Analytics, Facebook Ads, and Google Ads.
- Proven track record of successfully managing display campaigns
- Flexibility in adapting to new technologies and environments
- Having Google Analytics Analytics Certifications, Facebook Ads & Google Ads Certification will be a will be a plus.
Key Skills: Internet Marketing, google analytics, campaign optimization
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