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Head of CRM GoPay

Full Time
Posted Today
Job description
Location Jakarta Work Type Permanent Application Posted January 27, 2022

About the Role

Roll up your sleeves and climb on board if you’re ready to be our Head of CRM & Media in GoPay! In this role, you will be an integral player for the Marketing team supporting multiple pillars ranging from brand, user spend (food, groceries, transport, retail, commerce, lifestyle) and money management (money transfer, top up, digital bank) across GoPay. You will work closely with Brand, Product Marketing, MediaLab, Growth, Analytics, Creative teams in planning, launching and optimizing customer engagement programs and tactical campaign communications. You will be heavily in charge of planning and implementation of customer lifecycle marketing programs as well as country marketing communications, you will employ campaign management tools, lifecycle program designs, and experimentation techniques in efforts to identify customer lifecycle needs with the business propositions GoPay can offer. Bottomline, you will help us to provide an opportunity to extensively impact the incremental growth of key GoPay’s usecases through personalized, relevant and contextual communication and increase the engagement and retention of customers

What You Will Do

  • Drive the media plan and strategy across all GoPay marketing campaigns working together with MediaLab, ensuring effective and efficient results across different touch points both offline (TV, OOH, etc) and online (paid digital and in app).
  • Manage paid media optimization during mid flight campaign to drive the most optimum impact, working closely with campaign owner (brand, product marketing) and media implementer (MediaLab/agency)
  • Plan and implement CRM lifecycle management programs through assessing in market opportunities
  • Quarterly/monthly planning for CRM automations and tactical communications through collaboration with CRM analytics, Ops as well as product marketing, creative, brand, demand planning, analytics
  • Co-create lifecycle customer segmentation, insight management tool and technology requirements through data & analytics teams
  • Plan, launch and measure country product marketing and tactical campaigns via inbound (Shuffle card) and outbound channels (e.g. Email, push notifications)
  • Localize creative and contents, design audience and journey automations, use cases & incentives for CRM programs in collaboration with marketing, analytics & product teams
  • Identify learnings by conducting experiments and optimize as-is journeys and campaigns
  • Continuously monitor program and campaign performances and share results with stakeholders

What You Will Need

  • 8 - 12 years of overall experience, and minimum 4 years experience in digital marketing and/or CRM, and other related fields, preferably in online e-commerce, telecommunications, airlines or other relevant service industry.
  • Strong leadership qualities, be it towards people management as well as thought leadership thinking and presence.
  • BS/MS in Business, Engineering, Computer Science, Math, Economics, Statistics, or equivalent experience
  • Familiarity with CRM campaign management tools (e.g. SFMC, CleverTap, MoEngage, Braze) etc
  • Passion in CRM and Media with a strong analytical mindset
  • Strong knowledge of conducting experimentation and A/B testing
  • Strong project management skills to manage complex projects, also can manage and prioritize multiple internal and external stakeholders
  • Experiences in data visualization and analytics tools e.g. Tableau with proficiency in SQL is a plus

About the Team

Our GoPay Marketing team consists of 30+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who represent the voice of the users to ensure they are heard and actioned on to enable sustainable business growth.

We like to visualize ourselves like a small yet powerful engine that will drive the growth of GoPay users across multiple day to day use cases, making us one of those highly critical apps day users simply cannot live without. We take the time to understand the various needs and preferences within our Gojek ecosystem (consisting predominantly of our customers, driver-partners, and merchant-partners), rely on numbers and data-points, and build off what makes our products unique in order to formulate our market strategy and path forward as a team.

Our team is driven by our shared mission to provide financial inclusion for every Indonesian, anytime, anywhere. We strive to help them live a better life through providing easy financial access and services. After all, it’s said that people don’t buy what you do, people buy why you do it.

The COVID era has been a challenging time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We're a very close team made up of bookworms, gamers, coffee drinkers, and Netflix watchers. We look out for one another, and work together to get the job done.

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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