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Membership Expert-Indonesia

Lazada
Full Time
Indonesia
Posted Today
Job description
Location: Indonesia Department: eCommerce Platform Location: Indonesia Job Description
  • Develop and implement cross-lifestage marketing strategies to acquire, engage and retain customers
  • Create in-depth customer journeys using different channels such as Emails, SMS and In-App
  • Scope, plan, and execute a project plan to launch Membership initiatives
  • Develop and maintain operating procedures for Membership activities
  • Track key performance indicators and campaign success metrics across the region
  • Own the Membership mechanics end-to-end
  • Understand Membership mechanics holistically – its rationale, value, design, and impact through data analyses, research writing, and solution proposals
  • Manage Membership mechanics and modules – its processes, operations, development, finances, marketing, and performance
  • Be a strong collaborator with local and regional teammates and stakeholders to drive user growth
  • Work as a thought partner with other teams to engage on areas of opportunities that will contribute to user growth goals and related initiatives
Job Requirements
  • 3-5 years of experience in Customer Lifecycle and Marketing Strategy with a track record of delivering measurable results.
  • Creative, analytical, and driven as a collaborator
  • Have a strong affinity towards nation building and contributing value
  • Have high attention to detail and critical of processes
  • 1-2 years experience in handling/managing online CRM and Campaign Management tools is a plus

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